Alchemist, Va$htie Kola, The Seventh Letter, Jhené Aiko
Lifestyle

Ford Unveils ‘By Design’ Mural in Venice Beach with Singer-Songwriter Jhené Aiko

Ford Unveils ‘By Design’ Mural in Venice Beach with Singer-Songwriter Jhené Aiko, Following Installation Launch in Detroit

Ford’s latest launch of it’s By Design” cultural campaign extension is intended to emphasize the brand’s continuous commitment to the arts. The “Culture Collabs” are making an appearance in three major cities – Detroit, Los Angeles’ Venice Beach and San Francisco. The Culture collaborators include iconic music producer Alchemist, singer-songwriter  Jhené Aiko and director, designer and DJ Va$htie Kola.

Alchemist, Va$htie Kola, The Seventh Letter, Jhené Aiko

 

On this past Sunday, The Ford Motor Company hosted their “Culture Collabs” campaign in Venice Beach. The event included an audiovisual collaboration by include iconic music producer Alchemist and artistic crew The Seventh Letter, a DJ set by director, designer and DJ Va$htie Kola, and a surprise performance by singer-songwriter Jhené Aiko

Alchemist, Va$htie Kola, The Seventh Letter, Jhené Aiko

On Saturday, Ford launched “By Design” with an installation in Detroit; the murals there can be seen at Gratiot Avenue and Brush Street. The Venice Beach installation is located at Ocean Front Walk and 19th Avenue. Ford will unveil the San Francisco installation on Wednesday.

Each market collaborates with key influencers – including Alchemist, Va$htie Kola, The Seventh Letter, Jhené Aiko, TRUE San Francisco’s Michael Brown and widely sought artist Naturel.

“By Design” features a broad range of Ford cars, from Focus Electric to Ford GT, and highlights the passion and innovation that goes into the company’s entire lineup of cars – by design.

“Culture Collabs” is the latest example of Ford’s commitment to the multicultural

**Images Provided By Ford**

 

Comments

comments