RALPH LAUREN LAUNCHES POLOTECH SMARTSHIRT WITH GROUNDBREAKING ADAPTIVE WORKOUT APP
Ralph Lauren just launched their newest innovative PoloTech™ smartshirt, a seamless blend of sleek, modern style with real-time biometric technology, which recently made its retail debut on August 27. Ralph Lauren continues to lead the fashion industry in wearable technology with the launch of this groundbreaking fitness shirt and its ability to dominate the gadget industry with a game-changing workout app that utilizes detailed data to tailor individualized training for maximum results.
The introduction of the PoloTech shirt coincides with the inaugural collection of an athletic-focused, broader Polo Sport brand. As its halo product, PoloTech intersects the forefront of performance technology and lifestyle fashion.
“The Ralph Lauren PoloTech shirt will change the way you look at fashion and apparel. It will give you knowledge you can use to lead a better life,” said David Lauren, Executive Vice President of Global Advertising, Marketing and Corporate Communications. “This is a bridge between technology, fitness and style that approaches wellness and well-being in comprehensive and complementary ways. It will touch many parts of your life.”
The smart shirt defies the technology & fashion industry with incorporating sensory receivers with a dynamic fitness application into a fashion-forward design emblematic of Polo Sport. Silver fibers woven directly into the fabric to give the most accurate readings track a range of stats, including heart rate and variability, breathing depth and recovery, intensity of movement, energy output and stress levels, steps taken and calories burned. This is indeed the fitness junkies dream fashion piece. The “black box” that collects and processes the information uses five connectors and contains a 3D accelerometer that captures intensity of movement based on three g-force measurements.
The unique “second-skin” fabric that they have created allows the sensors inside the fabric to directly stream your information to a iPhone®, iWatch® or iPod Touch®. The app reacts based on that immediate data. The app is also compatible with the Apple iPod Touch® 5th Generation and above, or iPhone® with iOS 8 and up.
The smartshirt was developed in partnership with proprietary technology from Canadian-based OMSignal, whose team includes experts in neuroscience, sports medicine and engineering. The PoloTech app workout routines were devised by Galvanized, the health and fitness media company founded by David Zinczenko.