Today on Good Morning America music segment the world was wowed by the beautiful Grammy-nominated R&B singer Ledisi who is known for her gorgeous locs that were styled with Design Essentials® Natural products. The appearance on Good Morning America marks her first national appearance since her appointed as Design Essentials® Natural first Beauty Ambassador. Ledisi has always been known for gorgeous locs and the amazing way that she brings a crowd to their knees with her power house voice. She has been a natural hair advocate from day one showcasing her locs with the array of styles that she has worn over the years with her beautiful mane. She continues to teach us life lessons with her professionalism and transparency and as a naturalista I am happy to see her appointed as an ambassador because she represents fellow naturals and understands the lifestyle.
The new campaign, Design Essentials® Natural presents DE Heart Ledisi, coincides with Ledisi’s current nationwide “Intimate Truth“ tour and features collaborations in multiple locations that bring fans up close and personal with Ledisi and her beauty must-haves.
“I’ve been expressing my joy for the products for four years! Women come to me to find out what’s real and I’ve been sharing how great Design Essentials® Natural is with my friends and fans on Instagram and Twitter,” says Ledisi of the partnership. To kick off the partnership, Ledisi flew to Atlanta for a photo shoot with celebrity photographer Allen Cooley, where her locs were arranged in an array of styles, using her and her stylist Michelle London’s favorite Design Essentials® Natural products.
I’m excited to see what Ledisi has in store for the natural community in the upcoming year. As a fan from day one and having the pleasure to work with her on several events I am excited for her and I can’t think of anyone else more deserving. Congratulations Ledisi!
Photo Credit: Allen Cooley Photography